Become a show sponsor

Who we are

At Heartstrings Theatre company, our shows and classes are student-centric, accessible to all, and focused on quality education. We believe that everyone belongs in the performing arts. We cast every auditionee for our all-ages shows, offer sliding scale fees and scholarships to all of our students, and create six accessible performances per season led by our expert teachers. For our audiences, we offer a “pay-what-you-can” ticket option so that no one is left out of the magic of the theater.

By becoming a Heartstrings sponsor, you help ensure that we can offer scholarships to as many of our students as possible, rent a safe and reliable rehearsal space, book theaters for performances, and continue to offer tickets at every price point.

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Current Opportunities

Help us bring holiday magic to Albuquerque by becoming a show sponsor for our production of The Best Christmas Pageant Ever! This magical holiday classic features one struggling pageant and its stars, the worst kids ever, played by the best kids ever (ours). For this show, your support will help us pay for a performance venue, set the stage with props, set pieces, costumes, and lights, and immortalize our actors' effort with a cast photographer.

Every tier offers unique perks for you or your company to show that you helped turn a snow day into showtime!

Standard Sponsorship Tiers

Below are our five standard sponsorship tiers. Each tier includes your logo in our digital program* along with a variety of perks to show our appreciation for your support.

Hoping to advertise with us instead? Reach out to us to discuss ad space pricing.

*Please note: to reduce paper waste, Heartstrings Theatre Company’s show programs are digital only.

Ensemble Tier: $250

Your company logo will appear in the digital program for one show.

Plus, you’ll receive a signed photo from the cast of the show you sponsored!

Supporting Tier: $500

Your logo will appear in the digital program for one show.

Plus, you’ll receive a signed photo from the cast of the show you sponsored and two tickets to a Heartstrings show of your choice!

Lead Tier: $1000

Your logo will appear in the digital program as well as on our show-specific custom cast t-shirts for one show.

Plus, you’ll receive a signed photo from the cast of the show you sponsored and two tickets to a Heartstrings show of your choice!

Director Tier: $2500

Double+ perks

Your logo will appear in our digital program as well as on our show-specific custom cast t-shirts for two shows.

Plus, you’ll receive two tickets to any two Heartstrings shows of your choice and a framed cast t-shirt signed by the cast of one of the shows you sponsored!

Producer Tier: $5000

Our yearly sponsorship

In recognition of your generous contribution, your logo will be featured on the landing page, sponsors page, and program page of our website, in our digital program, on all social media show promotion posts, all ticket sale promotion posters and flyers, and all show-specific custom cast t-shirts for every one of our eight seasonal shows!

Additionally, you will also receive two tickets to every Heartstrings show that season, a framed t-shirt signed by the cast of your choice of one of the shows you sponsored, and a custom plaque recognizing your incredible support of our theatre company!

Didn’t find what you were looking for?

Reach out to me — I want to work with you to make sponsoring Heartstrings fit your needs.

Contact

Hello!

I’m AJ Wood, the show sponsorship coordinator.

I’m with Heartstrings because I believe that art should be accessible for everyone, no matter who they are or where they come from. Our theatre company actively strives to fulfill that purpose. It’s a safe place for kids to discover who they’ll become while nurturing a lifelong passion for the arts.

If you feel the same as I do, reach out to me at one of the links below to discuss becoming a show sponsor for Heartstrings. I’m looking forward to working with you to discover how we can meet our goals together.

Email me
Schedule a meeting
  • There's a feeling here that everybody deserves to shine on stage. Everyone gets a chance.

    Marcia Powers

    Costume Designer and longtime Heartstrings parent

  • Building up the next generation matters. In children's theater, there's a real opportunity for growth, to help kids create something new.

    Amy Hillard, Executive Director

  • We put on beautiful shows, but the first priority is making sure all the people involved are solid, are good. Then we perform.

    Nikki Morrison Carico, Choreographer

  • Heartstrings is the thing I love doing the most. I get to watch kids grow into the best versions of themselves, and watch students grow in ways you didn't even think of.

    Amy Hillard, Executive Director

  • I like the people here. There's always new faces and it's always changing, but it's still the same chill group.

    Skyler Ginocchio, Sound Designer

  • I have been around my fair share of unhealthy dynamics in the performing world. I felt like I had to earn my spot. Here I was welcomed and immediately a part of it. I've never had that before.

    Nikki Morrison Carico, Choreographer

  • Heartstrings is a space for kids to discover who they are. We create the comfort and space they need.

    Mariah Lujan, Administrative and Stage Manager

  • People think of children's theater as 'just a children's show.' Like, "oh look, little Johnny's on stage!" Heartstrings isn't like that. We hold our students to high standards and have high expectations of them.

    Amy Hillard, Executive Director

  • Actions speak louder than words. When it comes to inclusion, other places say, "we want to, but..." Heartstrings commits. They cultivate a culture of accessibility. They ask questions and get training.

    Orli Resnick, Dance Teacher

  • The kids want to be here. The staff wants to be here. We all have the passion and drive to make good theater.

    Tatyana Smith, Music Director

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